Selling
Clear pricing guidance, thoughtful preparation, and experienced negotiation from listing to closing.
Learn moreSouth Florida Real Estate Advisor
Experience that helps you make the right move.
William Murphey is a Broker Associate at LoKation Realty helping buyers, sellers, and investors navigate South Florida with clear advice and more than 25 years of Florida real estate experience.
Lighthouse Point · Fort Lauderdale · Pompano Beach · Deerfield Beach
25+Years in Florida
real estate
real estate
25+Years of experience
$100M+Career sales
South FloridaLocal market focus
Former Broker-OwnerBrokerage ownership experience
How William Helps
Practical guidance for important decisions.
Every move is different. The advice should be, too.
Buying
Local insight and practical advice to help you buy confidently—not simply buy quickly.
Learn moreRelocation
A grounded introduction to South Florida communities, costs, and day-to-day realities.
Learn moreInvestment Property
Straightforward evaluation of rental potential, risk, condition, and long-term value.
Learn more
Local Knowledge, Real Perspective
South Florida is not one market.
From waterfront neighborhoods in Lighthouse Point to downtown Fort Lauderdale and communities across Broward County, value can change street by street. William combines local context with the experience to explain what those differences mean for your decision.
- Neighborhood-level pricing perspective
- Honest property and market feedback
- Strategy shaped around your goals
Meet William
Seasoned advice. Straight answers.
After more than 25 years in Florida real estate—including experience as a broker-owner—William understands both the transaction and the business behind it.
Clients get clear communication, careful attention, and advice grounded in real-world experience—not pressure or sales theater.
More about WilliamClient Testimonials
Trusted through the decisions that matter.
William made selling our home far less stressful than we expected. From pricing strategy to professional marketing and negotiations, he kept us informed every step of the way. We received multiple showings quickly and accepted an offer we were very happy with. We would absolutely work with him again.
We had lived in our home for nearly 20 years and weren't sure where to begin. William's advice on preparing the property and pricing it correctly made all the difference. His communication was excellent, and he always made us feel like we were his top priority. The entire process was smooth from listing to closing.
As first-time homebuyers, we had countless questions. William patiently walked us through every step, helped us avoid costly mistakes, and negotiated a deal we were thrilled with. We never felt pressured—only supported. We couldn't have asked for a better Realtor.
Let's Talk
Considering a move in South Florida?
Start with a straightforward conversation about your goals.